01
Template local campaigns for franchise teams
The marketing system gave local operators a faster way to launch campaigns without rebuilding every asset or workflow from scratch.
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Case Study
Crunch Fitness
A franchise-scale marketing setup built to help local gyms move faster while keeping member acquisition campaigns personalized.
ReferenceFranchise MarketingEmailLead Capture
Client
Crunch Fitness
Service
Digital Marketing
Timeline
Scaled franchise marketing system
Industry
Fitness
HubSpot's Crunch Fitness story is a strong fit for the digital-marketing category because it focuses on scale with local execution. The system had to empower franchisees while preserving brand quality and keeping lead generation active across a wide network.
The Challenge
What we were up against
When a fitness brand grows through franchises, marketing can easily split in two directions: slow central control or chaotic local execution. Crunch needed a system that could let local teams act quickly without losing personalization or campaign quality.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Keep communication personal at high volume
The public story emphasizes member-first communication, showing that scale only works when targeting and timing still feel relevant to each audience.
03
Use automation to multiply output
Email, landing pages, and lead capture were treated as connected growth assets rather than separate channels managed manually.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
15M+
Emails sent per month
2M+
Leads collected per year
1M+
Landing page views
500+
Locations cited by HubSpot
Crunch Fitness is a strong example of multi-location digital marketing done properly: local action, central systems, and clear measurement across the funnel.
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