01
Centralize the new identity in one brand system
A shared library of approved fonts, colors, logos, and templates gave teams a practical way to work within the rebrand instead of guessing at it.
Back to Portfolio
Case Study
Docusign
A design-operations story about scaling a major rebrand across a large organization without turning the creative team into a bottleneck.
ReferenceRebrandDesign OpsEnterprise
Client
Docusign
Service
Graphic Design
Timeline
4-month global rollout
Industry
Technology
Docusign's Canva case study shows how brand design becomes an operational challenge at enterprise size. The creative team had to support thousands of assets, many teams, and a company-wide shift in identity without depending on outside agencies for every execution layer.
The Challenge
What we were up against
A small central creative team was serving a global organization of thousands of employees. A major rebrand would only work if the new system let non-design teams produce branded assets safely and consistently.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Enable self-serve branded content
Sales, strategy, marketing, and customer teams gained a faster way to produce presentations and campaign assets while reducing design bottlenecks.
03
Use the rebrand to unlock creative capacity
The public case study frames the system not just as a consistency tool, but as a way to return meaningful time to the core creative team.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
500+
Creative hours unlocked
4 mo
Global rebrand timeline
2,700+
New Canva designs post-launch
6,000
Employees served by the system
Docusign is a strong reference for enterprise design operations because it shows how rebrands succeed when the system is teachable, reusable, and scalable beyond the core design team.
Want Results Like This?
Let's build something worth showing off.
Book a free discovery call and tell us what you're building. We'll show you exactly how we can help.