01
Replatform for reliability
The move to Shopify Plus was positioned around uptime and scale first. That is what made the rest of the brand and conversion work possible.
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Case Study
Gymshark
A public Shopify case study on how Gymshark moved away from Adobe Commerce after growth and reliability issues started blocking scale.
ReferenceEcommerceShopify PlusScale
Client
Gymshark
Service
Web Development
Timeline
10-month replatforming window
Industry
Ecommerce / Fitness Apparel
According to Shopify's published case study, Gymshark needed a commerce setup that could handle major traffic spikes, support international growth, and create a stronger bridge between online and offline brand experience.
The Challenge
What we were up against
The legacy stack took too long to build, became outdated before launch, and then failed during a critical Black Friday moment. The next version had to be faster to manage, more resilient under load, and flexible enough for brand-led commerce experiments.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Connect ecommerce with experiences
Shopify's case study highlights how Gymshark linked digital shopping with pop-ups, events, and in-person moments, making the brand feel more immersive across channels.
03
Use checkout customization for loyalty
Custom scripts and promotional logic gave the team more room to personalize checkout and create reward-style experiences without long custom development cycles.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
GBP41M
Sales reported for 2017
5.1M
Social followers cited by Shopify
131
Countries in Gymshark's audience
8 hrs
Black Friday outage on old platform
Gymshark is a useful benchmark for ecommerce portfolio content because it ties platform choice directly to business risk, customer experience, and global growth capacity.
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