01
Turn the rebrand into a usable template system
Brand templates let local teams work quickly while keeping core visual standards intact across countries and locations.
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Case Study
Just Cuts
A design-systems case study on scaling a rebrand across hundreds of salons while reducing approval time and manual design work.
ReferenceRebrandFranchiseTemplates
Client
Just Cuts
Service
Graphic Design
Timeline
3-month rebrand rollout
Industry
Beauty and Franchise Retail
Canva's Just Cuts case study is a strong graphic-design benchmark because it is not only about how the brand looks. It is about how brand systems, templates, and approvals make a rebrand actually deployable across a distributed network.
The Challenge
What we were up against
A growing franchise network needed faster content production, stronger consistency, and a better way for local operators to create marketing materials without waiting on a central design team for every asset.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Shorten approvals dramatically
The biggest workflow gain came from simplifying how local teams requested, reviewed, and approved materials, replacing a much heavier manual process.
03
Free designers for higher-value work
Once repetitive requests were handled through a system, the design team could spend more time on strategic brand and campaign work.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
82%
Faster local marketing delivery
3x
Design output in the first month
99%
Decrease in approval times
230
Salons covered by the network
Just Cuts is a practical graphic-design reference because it proves brand consistency is usually a systems problem as much as a visual one.
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