01
Centralize content and marketing data
The system combined content production, segmentation, and reporting in one place so teams could work from a shared view of the customer journey.
Back to Portfolio
Case Study
Kelly Services
A marketing-operations case study focused on unifying teams, simplifying content workflows, and improving traffic and conversion performance.
ReferenceContent OpsPersonalizationLead Gen
Client
Kelly Services
Service
Digital Marketing
Timeline
3-month implementation phase
Industry
Staffing and Recruiting
HubSpot's Kelly Services case study highlights a classic growth-stage marketing problem: multiple business units, disconnected systems, and content that is too general to convert well. The fix was not only tooling. It was a more connected way to operate.
The Challenge
What we were up against
Decentralized teams were trying to move faster, but legacy systems made personalization difficult and even simple campaign actions too slow. That made content broad, generic, and harder to tie to actual conversion outcomes.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Make personalization easier for distributed teams
By reducing the friction in campaign building and publishing, the business units could create more relevant content for their own audiences instead of sending the same message to everyone.
03
Tie workflow changes to measurable gains
Traffic growth mattered, but the stronger proof point was that more targeted content and easier operations also lifted conversions meaningfully.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
+32%
Increase in users
+26%
Increase in sessions
+60%
Increase in conversions
300+
Users onboarded across 15 teams
Kelly Services works well as a portfolio reference for marketing systems because it shows how cleaner operations can improve both volume metrics and conversion quality.
Want Results Like This?
Let's build something worth showing off.
Book a free discovery call and tell us what you're building. We'll show you exactly how we can help.