01
Package the brand for team-wide use
Brand kits and approved visual elements made the rebrand easier to apply across internal and external assets at speed.
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Case Study
Skyscanner
A rebrand case study centered on giving marketing teams more speed without making the design team the long-term bottleneck.
ReferenceBrand RolloutGlobal TeamsTravel
Client
Skyscanner
Service
Graphic Design
Timeline
6-month rollout
Industry
Travel Technology
Skyscanner's public Canva story is a useful design reference because it focuses on rollout discipline. The brand refresh had to move across many touchpoints and teams quickly, while still protecting visual consistency.
The Challenge
What we were up against
Large rebrands often fail in the handoff from design to day-to-day marketing. Skyscanner needed a system that would let teams ship on-brand work globally without turning every request into a queue for the design team.
Our Approach
How we built it
4 distinct layers, each solving a specific problem on the platform.
02
Reduce dependency on centralized designers
The system gave marketing teams more autonomy while still keeping the guardrails needed for a consistent rollout.
03
Use design operations to support rollout velocity
The published story frames the win as saved time and smoother collaboration, not only a prettier visual outcome.
04
Measurement and refinement
Once the core experience was in place, the final layer focused on improving clarity, tightening the handoff between content and conversion, and making the system easier to scale over time.
The Results
What it looks like when it works
6 mo
Rebrand rollout timeline
100M+
Monthly users on the platform
Global
Cross-team rollout coverage
Lean
Less dependence on extra design headcount
Skyscanner works well as a portfolio placeholder because it captures the operational side of brand rollout: systems, speed, and collaboration, not only art direction.
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